Cut through the clutter
On average, a visitor spends less than 30 seconds on a web page. The way to increase that visit time is to make your page interesting, well written and thought-provoking. Cut through the clutter and offer valuable information. Treat your readers with intelligence. In this way, they'll appreciate what you're doing and put your site in a different class.
Explain your business activity with passion. You have a unique personality and appeal, but it takes skillful writing to make that stand out. A good copywriter will take the trouble to understand your business and find the spark that can attract potential customers in a compelling way. A lot of writing on the Internet is dull and self-serving. Your content can and should be different.
Almost 80% of people who review content online tend to scan it rather than read it in depth. Also it's more tiring to read off a screen than from paper - so present your texts in easy ‘chunks’. Professional English writing services will give you a strong advantage, making your website (and brochure) content shorter, more interesting and more likely to influence decision-makers.
Look at the bigger Internet picture. A website needs to be a pleasing and educating experience. Think of it as a pyramid rather than a triangle, a 3-D object where information flows well in all directions. Is there good site navigation? Can readers intuitively move between topics? Are there enough internal links to connect them to all areas of interest? You want your web site to have authority and impress.
Love your website and care for it all the time. Let your copywriter help you keep it updated and relevant. You're running a dynamic business and things change all the time. Your site is your shop window. Look for ways to announce your news and progress. When your readers realize that your site is an active and vibrant marketing tool, they'll visit it far more often. |
|
Web Site Content
