עברית PROFILE LINKS SITE MAP WRITING OFFER PORTFOLIO >>  Web Sites / Print Jobs / Case Studies Case studies Building a strong identity These examples demonstrate a detailed Communications Development process to help the client gain greater exposure in numerous ways. Case Studies SIA Home Fashions France Medison Pharma Israel London Endo UK Auberge de la Source France AnyTime Carpet USA SIA Home Fashions How we helped this client This French company supplies superior Home Fashion products to its international chain of up-market retail outlets. The Summer Catalogue was prepared for both the stores and mail-order customers. The texts that accompanied the highly stylized photos conveyed intricate creative messages, requiring many stages beyond translation alone. A close relation between the images and the texts supporting them ‘Transliterating’ idiomatic French into idiomatic English Work finished in record time to the client’s full satisfaction Medison Pharma How Futureweb helped this client The client required clearly written, marketing-oriented content that would work well with the site’s new graphics approach. The work was completed within the promised time frame and to the client’s full satisfaction. Volume of texts cut down and reader appeal increased ‘Overview’ pages added in key locations Special focus on discussing specific pharmaceutical developments Additional marketing documents written to support seminar activity London Endo How Futureweb helped this client One of London’s pre-eminent root canal specialists wished to provide high quality clinical information and underline his ‘authority’ status. The site has generated significant new business leads for him which justified his investment in the project. Areas of focus for both General Dentists and Patients Clinical advice and dental process presented clearly Additional support of special articles for the public A consistently high performer on the Web Auberge de la Source How Futureweb helped this client Located in Normandy, this family hotel hosts many British visitors. The English texts were upgraded to have the same quality as the graphic design and photography on the site. The work included web site texts, a press release and external site links. All texts rewritten in authentic, colloquial English and information added in places (Tourism) Text volume reduced to create greater legibility Reservations page significantly reorganized to show greater benefits Entire site optimized for the strongest keywords AnyTime Carpet How Futureweb helped this client The client came with an existing site structure. Within this, many improvements were made to reinforce the image of quality. The client reports very positive feedback to his site which is helping him to attract high value customers. Totally original content for all pages with the emphasis on appealing headings and user benefits Improvement to site navigation and focus on offers (coupons) Discovery of best performing keywords which were then applied to the site Copyright © 2010 Futureweb. All rights reserved. Site Credits