עברית PROFILE LINKS SITE MAP WRITING OFFER Courses Hands-on practice in marketing writing If you’re engaged in developing marketing support material in English, either within a company structure or as a freelancer, Mike Druttman of Futureweb can improve your Marketing Writing techniques. Three decades of writing experience has its effect. As a seasoned English copywriter, Mike has extensive expertise in teaching Marketing Writing techniques and improving the sales effectiveness of your written English. He is currently preparing a new course structure in this field which will cover the following areas: Marketing Writing - Review of the key aspects that govern Creativity in Writing, Editing and Summarizing. Hands-on class exercises with tutor supervision put this theory into practice. Internet-Based Content - Focus on the importance of developing good content for the Web. Also a review of why search engine spiders need good content as much as web site visitors, and how this requires a separate approach. Customized Training may be an option for you or your company. If you feel that these elements could be incorporated in a special Marketing Writing training package prepared for your company (at least 7 participants or more) please contact Mike Druttman. He’ll be glad to discuss the preparation of a customized marketing writing tuition program that’s suited to your needs and Marketing Communications materials. Forthcoming courses Writing Workshop June 2009 Workshop Application Form Background on Mike Druttman Branding Dissonance There’s often a mismatch between the way that a company sees itself and how others perceive it through its business communications. A brand may look and quack like a duck, but swim like a dog. If so, what is it? Good communications will close that gap. Copyright © 2010 Futureweb. All rights reserved. Site Credits