Hand-on practice in Marketing Writing
How can you sharpen your business texts and make them more powerful? What’s special about writing for Internet audiences? This
Marketing Writing Workshop
will show you how it’s done and give you personal guidance during class sessions.
Three full-morning sessions on Tuesday 16th, 23rd and
30th June 2009
If English writing comprises a large part of your workday, then you’ll want to be a part of
this Marketing Writing Workshop in Tel Aviv. It’s a great opportunity for you to become a more effective business communicator. It will show you, through examples and personal exercises, how everything you write can become more valuable, credible and convincing.
Learn from a professional English copywriter who never stops refining his skills. A lot has to do with constantly applying the basics of good business writing. As you pick up (or refresh) these skills you’ll see how they help you improve your printed material, website, presentations and a range of internal business documents.
Subjects Covered
- Creativity and the power of headlines - How to look for the unique features in a product or service; the importance of branding; finding the creative spark; the importance of headlines, subheads and introductory sentences.
- Editing and summarizing skills - The importance of good editing; techniques for shortening and improving long texts; ways of avoiding repetition and complexity; how to turn features into benefits.
- The special demands of the Web - Make sites more reader-friendly and interesting; the importance of keywords and hyperlinks; about web PR and the value of web-based articles; satisfying the needs of search engines.
The Marketing Writing Workshop comprises 14 teaching hours and is taught in English.
Lecturer
Mike Druttman is a Senior Copywriter with many years experience in
Marketing
Communication. In his native UK he worked for Advertising Agencies and Public Relations Consultancies in London. In Israel (after 1981) Mike continued as a
marketing copywriter and communications
consultant, serving many Israeli companies.
Book now for the only English Marketing Writing workshop of its kind.
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