Futureweb is an enterprise run by Mike Druttman, a highly experienced English copywriter based in Israel. Copywriting, or marketing writing as it is sometimes called,
is a skilled profession dedicated to ensuring that a client’s messages and advantages are presenting in the clearest and most interesting way.
Usually, copywriting is a skill that is learned over many years and involves a great deal of self-editing and criticism - there’s always a copywriter somewhere else who does things better and who can provide
good copywriting examples. Israel boasts a good knowledge of the
English language and many Israelis speak passable
English. However here, as elsewhere, there’s a real difference between regular writing and
copywriting. That’s why it’s important to use the services of an
experienced copywriter for any work that has to impress others.
Another advantage of using an expert copywriter for creating good content on the Web is that you can benefit from
SEO-aligned copywriting - the ‘search engine friendly’ approach that will make your web site easier to find and placed higher in web searches.
